The web’s fame sleuths, nonetheless, aren’t simply deterred. When Angelina Jolie’s daughter, Zahara, wore a gold-trimmed white Grecian robe from the Equipment Classic to the premiere of “Eternals” on the Rome Movie Pageant in 2021, hashtags bloomed like cherry blossoms in April.

Ms. Goldberg stated she appreciates that the Jolies are available to browse themselves. She wrinkles her nostril a little bit at working with movie star stylists, who usually need objects free of charge and may be stingy with sourcing credit score. Many red-carpet regulars, anyway, are beholden to their profitable offers with vogue homes.

And but fashionable designers recurrently look at the couple’s choices for inspiration, together with John Galliano, whose model the couple says is likely one of the most requested nowadays, over a decade since he was fired from Dior after an antisemitic rant in Paris.

“He’s really actually very good,” Mr. Plotitsa stated. “And we’re Jews.”

With websites like Depop and Etsy, a youthful technology has cottoned to the concept that beforehand worn garments aren’t icky or kooky, however ecologically accountable. Many are rolling their eyes on the insane markups of conventional marriage ceremony distributors.

One bride-to-be not too long ago spent $600 on a easy silk gown from the Equipment that her artist pals may construct a theme round at Burning Man; one other, saying “I simply need drama,” splurged on an open-backed iridescent “taffeta monstrosity” from Donna Karan’s 2005 fall runway for her rehearsal dinner for $2,500.

To correctly showcase such treasures, Ms. Goldberg stated she “manifested” occupancy of the present retailer, in a historic landmark constructing, after seeing a For Lease signal within the window.

“They have been signing a cyber cafe,” she stated. “I used to be like, ‘Nicely, that’s the mistaken enterprise for you.’”