With the clock ticking on TikTok within the U.S., tens of millions of customers, together with small enterprise homeowners, are scrambling to determine what to do.

One among them is Brandon Hurst, who says TikTok has modified his life by his plant supply enterprise.

“It permits me to go stay, share who I’m, but it surely additionally makes it straightforward for individuals to purchase,” Hurst stated. 

Since he began promoting vegetation on TikTok final yr, Hurst, higher referred to as “Brandon the Plant Man,” says he has tripled his enterprise.

“Within the final yr we have been in a position to promote 57,000 (vegetation),” Hurst stated.

His firm is one among seven million small companies on TikTok, the social media platform alleges. TikTok additionally claims it helps greater than 224,000 American jobs.

“I’ve family and friends members that work for me and assist package deal vegetation and orders,” Hurst stated. “So this goes past simply me now. It is a staff of eight different individuals that may lose their jobs.”

The TikTok ban was signed into regulation Wednesday by President Biden as a part of a $95 billion overseas assist package deal. Below the brand new regulation, ByteDance, TikTok’s Chinese language-based proprietor, has 9 to 12 months to promote the platform to an American proprietor, or TikTok faces being banned within the U.S.

A ban would drive scores of entrepreneurs to search for a brand new dwelling. In the meantime, TikTok plans to file a lawsuit over the ban in federal courtroom.

“One of many causes that TikTok has turn out to be so widespread amongst small companies is as a result of it has a capability, in contrast to some other platform, to ship merchandise flying off the bodily and digital cabinets,” Jasmine Enberg, an analyst for the information agency eMarketer, informed CBS Information.

Enberg believes Meta can be “one of many greatest beneficiaries” of a TikTok ban.

“Instagram Reels is probably the most pure match,” to exchange TikTok, Enberg stated. “It is not precisely the identical. You may replicate the know-how, however you’ll be able to’t replicate the tradition.”

So the place would Hurst pivot his social media enterprise within the occasion of a TikTok ban.

“I am on Instagram, I have been doing enterprise on different platforms,” Hurst stated. “…There’s simply not that many locations you’ll be able to stay promote. So I have not thought of it but, to be sincere. I am undecided…what we might do.”